Projects
Future Forward
I took the lead in introducing the 'Future Forward' addition to the A Hotel Life website, which serves as a platform to spotlight and celebrate the forward-thinking initiatives within the travel and hospitality industry. This project, born as a 'social-first' initiative, had the primary objective of showcasing how hotels and travel organizations worldwide are actively embracing sustainable practices and contributing to a healthier planet.
What started as a social media campaign soon evolved into a comprehensive endeavor, becoming a vital component in AHL's mission to promote 'Future Forward' travel and stays.
Holiday Gift Guides
I spearheaded the A Hotel Life holiday gift campaign, a creative initiative that brought together influencers in the travel industry to share the gifts that excited them the most. To maximize the impact of this endeavor, I established commission funnels, engaged in insightful interviews with these influencers, and authored compelling articles that not only highlighted their chosen gifts but also underscored the unique perspectives they bring to the world of travel.
This campaign not only celebrated the spirit of giving but also strengthened A Hotel Life's connections within the travel community, demonstrating the power of strategic partnerships and innovative content creation with both influencers and incredible brands.
Trips Sort
I took the lead in an ambitious project at Catalyst Planet, one that not only fortified our meticulous trip vetting process but also resulted in the development of a comprehensive online sorting tool. This innovative tool empowers our readers to effortlessly browse and filter trips based on various criteria such as cost, location, duration, focus, age, and more.
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The project didn't stop there. It paved the way for Catalyst Planet's inaugural commission-based trip listings, allowing readers to easily book trips, marking a significant milestone for the brand. This newfound approach opened doors to fresh partnerships and laid the foundation for a comprehensive commission plan, strengthening our position in the travel and adventure industry.
Catalyst Academy
I spearheaded the launch of Catalyst Academy, a dynamic online platform offering a diverse range of courses in both on-demand and live formats. Through strategic networking, I established connections with thought leaders in the travel industry, who led courses on topics such as 'Breaking Into Travel Writing,' 'Travel in India: An Interactive Online Course,' and 'Travel Writing As A Force for Good' featuring renowned expert Nina Karnikowski.
Our collaboration not only enriched the Catalyst Planet audience with in-depth and valuable insights but also resulted in successful sales of these live courses. Furthermore, Catalyst Planet continues to offer these courses in an on-demand format, extending their accessibility and impact, demonstrating a commitment to education and growth within the travel community.
Destination Travel Guides
As the overseer of Catalyst Planet's pioneering travel guides, I've led the development of guides that provide unique and insightful perspectives on a wide range of travel aspects, including accommodations, food and drink, activities and attractions, bars and nightlife, the political climate, nature and parks. These guides go beyond typical travel information by offering comprehensive insights tailored to various traveler demographics, including solo travelers, LGBTQIA+ travelers, black travelers, and travelers with disabilities.
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Each guide features a dedicated section showcasing the recommendations of local insiders and their favorite locations, offering an authentic and immersive travel experience. Additionally, these guides provide essential travel preparation information while also incorporating editorial sections that highlight compelling stories about the location. These stories include travel inspiration, historical context, cultural insights, and in-depth explorations of the political landscape. This holistic approach to travel guides enriches the content and provides our audience with a deeper understanding of the destinations they wish to explore.