Social Media
Creation, Management and Special Campaigns
Social Media Content Creation
My work with A Hotel Life focused on establishing a robust brand identity and style guide for their Instagram account. My role included creating and implementing best practices to foster organic social media growth. This involved curating high-resolution images, social-first video creation, leveraging user-generated content, handling copywriting, editing, scheduling, and closely monitoring performance metrics.
Social Content Manager
While serving as the Social Media Manager at Catalyst Planet (catalyst.cm), I orchestrated a transformative overhaul of the organization's social media platform. I introduced a 'social-first' content strategy, breathing new life into our digital presence.
My responsibilities included curating captivating travel photographs, cultivating partnerships with influential figures in the social media sphere, collaborating with talented travel photographers to create engaging photo essays, and building an extensive repository of digital assets. I spearheaded the integration of video content, marking a pivotal moment in expanding our online reach. In addition, I introduced 'social-first' guides to enhance the user experience and engagement.
Furthermore, I crafted a comprehensive style guide outlining best practices, signaling a significant shift from curated content to original, captivating content. This initiative not only redefined our brand identity but also enabled us to connect with our audience in more compelling and innovative ways.
And now, some videos just for fun
My Creative Process:
Social Media
Crafting Digital Success
As a creator, my social media campaigns are a product of a carefully constructed process designed to yield outstanding results.
1. Social Listening & Analysis
I begin with a deep dive into the social media landscape. By actively listening and meticulously analyzing trends, competitors, and, most importantly, my audience, I gather insights that form the foundation of my strategy.
2. Strategy & Planning
Every successful campaign begins with a solid roadmap. I craft a tailored strategy that aligns with my goals. My planning covers content themes, posting schedules, and key performance indicators.
3. Content Creation
The heart of my campaign is my content. I design engaging visuals, craft compelling copy, and produce videos that vividly tell my brand's story.
4. Content Scheduling
Timing is crucial on social media, and the window is only open for short time. I schedule my content to ensure it reaches my audience when they're most active, thus maximizing engagement.
5. Engagement with Followers
I believe in fostering a community around my brand, not just talking at my audience. I promptly respond to comments, answer questions, and actively engage with followers.
6. Budgeting Activities
I understand the importance of budget allocation. I carefully manage my resources, considering paid ads, promotions, and boosting strategies to optimize ROI.
7. Analytics & Optimization
I rely on data-driven decisions (plus 1 dash of Risk-taking and 2 scoops of Creativity). I regularly analyze my campaign's performance, track key metrics, and make necessary adjustments to optimize results. It's a continuous process of refinement.
8. Reporting & Transparency
I provide myself with transparent, detailed reports that outline the campaign's impact. I review what's working and what can be enhanced, ensuring I have a clear view of my campaign's success.
9. Ongoing Commitment
My commitment doesn't end when a campaign launches. I adapting strategies to meet evolving goals and maintaining a dynamic and flexible approach.